My Projects
01
figs marketing campaign pitch
I developed this marketing campaign pitch with a team of two other students for the WWU Marketing Case Competition sponsored by New Engen. This competition was an incredible learning experience and the opportunity to apply our learning to a real-world case without the guidance of instructions or rubrics was truly invaluable.
02
website redesign mock-up
In a marketing class that I took recently, my team had the distinct pleasure of crafting marketing recommendations for a non-profit client. To support the client's goals and reduce bounce rates, I researched best practices and provided mock-ups for improving their homepage to increase conversions.
03
market segmentation - regression analysis
This report demonstrates market segmentation using multiple regression analysis performed with IBM SPSS. I took lead on this project, designing the report, creating worksheets to standardize data reporting from all team members, and editing the final product.
04
robbins company email newsletter
During my time as a marketing intern at The Robbins Company, I gained experience in writing industry-specific marketing copy within a B2B content. This email newsletter is one example of content that I developed under the supervision of senior staff.
05
walls property management blog
I created this blog post on behalf of Walls Property Management to inform and assist current residents in preparing their units for move-out.